Investing in an effective social media marketing strategy is a great way to increase your online engagement. But with so many tools and strategies to choose from, how do you know which ones actually work?
To help you get started, we’ll explore the 5 best social media marketing tools you can leverage for your real estate business, and share the top tried and tested tricks for optimizing your social media presence.
Let’s dive in!
Top Tools for Creating Real Estate Social Media Graphics: Feature Breakdown
Here is a quick guide on the different key features of the top social media design tools:
| Canva | VistaCreate | Snappa | Fotor | PosterMyWall | |
| Templates | ☑️2M+ professionally-designed templates | ☑️200k+ professionally-designed templates | ☑️1,000+ professionally designed templates | ☑️300,000+ design templates | ☑️2,340,000+ free and customizable templates for every niche ☑️3,330+ email marketing templates |
| Design tools | ☑️Drag-and-drop editor ☑️4.5M+ stock photos and graphics ☑️1,000+ design types ☑️Background remover | ☑️170M+ creative assets ☑️AI Image Generator ☑️Background remover ☑️Sticker generator | ☑️5M+ Stock photos ☑️Add text, graphics, and effects ☑️100,000+ vectors | ☑️AI Image Generator ☑️Photo editor ☑️Photo enhancer ☑️Remove Image background | ☑️User-friendly drag-and-drop editor ☑️AI text-to-image generator, background remover, and one-click resizing tool ☑️Audio/video editor ☑️Brand Kits |
| Publishing and scheduling | ☑️Plan and schedule social content | ☑️Post, schedule, and print | ☑️Share graphics to social media | ☑️Schedule posts in advance | ☑️Content Calendar ☑️AI writer for optimized captions |
Best Tools for Creating Social Media Graphics for Realtors
Below, we’ll take a more in-depth look at the best tools for creating social media graphics for real estate businesses:
- Canva
Canva is an online design tool that also offers basic social media management features. With Canva, users can create various graphics based on pre-made templates and directly post them to social media.
Pros
- Robust team collaboration features
- User-friendly interface
- Extensive library of design types
Cons
- May be costly for monthly pricing
- Limited free version
- Limited social media management features
Best for
While the app does offer limited social media publishing features, Canva is better suited for amateur or beginner designers looking for a user-friendly design tool. Due to its limited social media management features, Canva should be integrated with a CRM tool to access additional features, such as performance analytics and automated posting.
- VistaCreate
VistaCreate is another online design tool known for its user-friendly interface and drag-and-drop editor. While its features may not be as extensive as Canva’s, VistaCreate stands out for its generous free plan and animated templates library.
Pros
- Extensive library of creative assets
- Unlimited downloads available
Cons
- Fewer templates compared to other tools
- Limited customization options
- Limited integrations with CRM apps
Best for
For real estate businesses looking for a cost-efficient tool for creating social media graphics, VistaCreate is a great option. The app offers a simple interface, free 10GB of cloud storage, and monthly downloads on the free plan.
- Snappa
Popular for its simple yet effective drag-and-drop interface, Snappa may be one of the most beginner-friendly design tools on the market. The app offers access to a library of royalty-free photos and a handful of pre-made templates for social media graphics.
Pros
- Clean and beginner-friendly interface
- Various export options available
Cons
- Limited customization options
- Pricey for its features
- Mostly static designs are available
Best for
Due to its lack of advanced customization and social media management features, Snappa is better suited for real estate businesses looking for a quick and basic design tool. Users can create simple social media graphics on the app, but will need to integrate it with external tools for additional social media management features.
- Fotor
While it also offers a drag-and-drop editor, Fotor is better known for its comprehensive photo editing features. Among this list, Fotor offers the most tools for enhancing photos, making collages, and batch editing.
Pros
- Comprehensive photo editing tools
- Wide variety of AI-powered tools
Cons
- Limited free templates
- Limited team collaboration features
- Limited social media management tools
Best for
For realtors looking to highlight properties and locations using images, Fotor is a great option. While it does lack a few marketing and social media design features, it stands out for its user-friendly photo-enhancing tools.
- PosterMyWall (Our Top Pick)
PosterMyWall is an all-in-one social media design, management, and marketing tool in one convenient platform. With PosterMyWall, users can not only create professional-looking social media graphics, but also directly manage social media platforms from one dashboard.
Pros
- 2M+ free and customizable templates
- AI toolkit (text-to-image, caption writer, background remover, etc.)
- User-friendly drag-and-drop editor
- Built-in social media management tool
Cons
- Limited photo editing tools
Best for
We highly recommend PosterMyWall for realtors looking for a simple yet highly effective social media tool for all types of needs. Whether you’re looking for an app to create social media graphics or to optimize your online presence, PosterMyWall offers both design and management tools perfect for enhancing your social media marketing.
Social Media Tools for Real Estate Businesses: Pricing Comparison
For a quick pricing guide on the top social media tools for real estate business, we’ve compiled a quick summary table below:
| Canva | VistaCreate | Snappa | Fotor | PosterMyWall | |
| Free plan available | ✅ | ✅ | ✅ | ✅ | ✅ |
| Subscription tiers | ☑️Pro ($15) ☑️Teams ($10/user) | ☑️Pro($13) | ☑️Pro($15) ☑️Team($30) | ☑️Pro($8.99) ☑️Pro+($19.99) | ☑️Premium ($9.95) ☑️Premium Plus($29.95) |
| Trial period | 30-day free trial | 14-day free trial | Free plan only | 7-day free trial | 14-day free trial |
4 Tips to Enhance Social Media Marketing for Realtors
Below, we’ve gathered some tried and tested tips you can utilize to further build your brand and increase your audience engagement:
- Create Customized Graphics
An effective social media graphic isn’t just informative and visually compelling. If you want to maximize your online marketing, it helps to ensure that your graphics align with your brand identity.
Whether it’s incorporating your business logo, colors, or font style, personalizing your social media graphics helps further promote your brand to new and existing customers alike. Simply browse through some real estate post templates, select a style, and customize according to your needs.
- Optimize Captions
A social media graphic is best paired with a creative and compelling caption. Not only will this add more value to your post, but it also helps more audiences find and engage with your social media page.
If you’re looking for a quick and easy way to achieve an effective caption, we highly recommend checking out an AI writer. This tool can help generate optimized captions tailored to your specific post without the need to spend hours thinking of one yourself.
- Use Hashtags and Location Tags
Hashtags and location tags help audiences find your page, even if they don’t already follow you. Even something as simple as “#realestate” and tagging your actual location can be an effective way to let new audiences engage with your posts, especially if it’s relevant to them.
- Post Consistently
Posting consistently doesn’t necessarily entail posting every single day. But if you want to keep your page active and your followers engaged, it helps to stick to a posting schedule that you can follow regularly.
If this is something you have difficulty with, try checking out a Content Planner. This simple tool can help you visually organize your posts and even schedule them for automatic publishing.
Optimize Your Social Media Presence
Enhancing your social media marketing doesn’t have to be time-consuming or expensive. By leveraging the right tools and strategies, you can create improved graphics and engaging posts that further promote your real estate business.
If you’re set to optimize your social media graphics across all platforms, check out these user-friendly online tools today and take your digital marketing strategy to the next level.
